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Fellow Investors,

Please enjoy this Market Reflection from our partners at Gradient Investments, LLC. Please call our office if you have any questions.

- Brad Cooper


Historical Performance Following Strong Years"

The Wuhan coronavirus has been a major discussion topic for news outlets and sparked concerns of a global economic impact based on similarities to outbreaks like SARS, MERS, Ebola, and Zika in the past.  Investors are trying to understand the business and economic ramifications that the virus could have on global supply chains and the impact to consumer consumption and industrial production.

At the current time, the proportion of cases that end in death is much lower compared to SARS or MERS.  According to Deutsche Bank, the death rate of SARS was approximately 10% while MERS was roughly 30%.  The current Coronavirus death rate is 2.1%; a proportion similar to the fatality rate of the flu.  Furthermore, the response to the outbreak, thus far, is much more coordinated and transparent than prior outbreaks.  The graphic below from CNN1 depicts a comparison of SARS and the Wuhan coronavirus.



Fears of worsening trends in Coronavirus and the potential negative economic impact could provide an exogenous shock and cause a correction in global stock markets.  However, if we gauge the impact of past outbreaks by the performance of the U.S. stock market, viruses have generally had a short-term negative influence and stocks have recovered and rallied afterward.  The table and chart below from MarketWatch.com2 show the epidemic or outbreak and the subsequent change in the global market index.



We are still in the early stages of the virus and potential financial impacts are largely unknown.  Also, China’s percentage of world GDP has grown significantly since SARS.  Therefore, the integral role they play in the global supply chain and the increased consumption of their growing middle class could have a much more significant impact to businesses that are reliant on Chinese production or purchases from the Chinese consumer.

As a result, we cannot be certain on the effects the Wuhan coronavirus may have on the stock market performance in the short term.  We will continue to monitor events as they unfold and will pay particular attention to what business management teams discuss regarding their growth outlooks and any changes to consumer behavior.  

However, we continue to be constructive on long term trends in the stock market and history suggests that markets adapt as underlying conditions become more certain.  Our suggestion is that investors conduct a review to examine their risk, rebalance to realign portfolios with the long-term objectives and potentially realize some profits from a strong 2019.



Advisory Services offered through Cooper Financial Investments, LLC. Insurance services offered through Cooper Financial Group, LLC, an affiliated company. Cooper Financial Investments, LLC and Cooper Financial Group, LLC are not engaged in the practice of law. All written content is for information purposes only. It is not intended to provide any tax or legal advice or provide the basis for any financial decisions. The information contained herein is not an offer to sell or a solicitation of an offer to buy the securities, products or services mentioned, and no offers or sales will be made in jurisdictions in which the offer or sale of these securities, products or services is not qualified or otherwise exempt from regulation. The information contained in this material have been derived from sources believed to be reliable, but is not guaranteed as to accuracy and completeness and does not purport to be a complete analysis of the materials discussed.

Whenever you invest, you are at risk of loss of principal as the market does fluctuate. Past performance is not indicative of future results. Purchases are subject to suitability. This requires a review of an investor’s objective, risk tolerance, and time horizons. Investing always involves risk and possible loss of capital. Cooper FInancial Investments, LLC is not affiliated with Gradient Investments, LLC.


Brad Cooper

P: 888.390.5277 F: 888.390.5195
E: W:

4140 E. Baseline Road, Suite 101, Mesa, AZ 85206
2233 S. Springwood Blvd, Mesa, AZ 85209


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